True or false – the restaurant you’ve visited most recently served paper-wrapped edibles from a bag, offered squeezable condiments, lidded beverages with a straw and didn’t even require you to leave your car?
This dashboard dining adventure is a commonplace, if not daily, occurrence for most Americans, hinting at just how much time we spend in our vehicles. Homelessness aside, sometimes it feels like we live in our cars! In support of this idea, Arbitron, a media and marketing research firm serving the media (radio, television, cable and other advertising) reported some significant findings in their 2003 National In-Car Study. For instance, Americans report spending an average of 15 hours a week in-car, either as a driver or passenger, and perceive traffic is getting worse. According to the recent Census, commute times have increased 14% from 1990 to 2000. Young men ages 18-34, who have historically been elusive to television advertisers, have huge exposure to outdoor media spending an astonishing 20 hours per week in a car – a 33% increase.
Think about it, the more miles Americans travel in-car per week, the less time they spend with television and contact with other forms of in-home advertising. And those who travel more than 260 miles per week in-car tend to be upscale, educated and far more likely to be employed full-time than the average American. Bottom line is, if you want to effectively advertise your business, you’ve got to go where the people are. Hands down, the best way to reach a commuting public is to turn your company vehicle in to a virtual moving billboard with a vehicle wrap. Arbitron also found that a significant amount of shopping occurs on the way home from work. Consumers report these purchases are contemplated during the day and on the way home. Twenty-nine percent say out-of-home media caused them to visit a retail store within a week.
Consider the calls that could be generated when a potential customer, stuck at a traffic light, sees your business name and phone number pull up right beside them! Call the professionals at WrapsForLess.com for a quote today and make your company vehicle work for you as more than just your favorite dining spot.
Come get a free wraps quote today!