Dragnet fans will remember the line made famous by Jack Webb as Sergeant Joe Friday, “Just the facts, Ma’m.” This was code for, in today’s vernacular, K.I.S.S. (Keep it simple, Stupid!). Sometimes too much information, especially as it pertains to what goes on a vehicle wrap, is just that, rendering your marketing impotent with a crowded and busy design. Of course, the opposite is also problematic – not enough information can cause a wrap to be pointless. So how do you get the most Bang for your advertising Buck? Here are a few tips to sticking to the facts:
Who are you? The name of your business and your company logo are critical to building brand recognition – this is what you want people to remember! This element should be large and featured prominently in the overall design.
What do you do? You may want to list the products or services offered by your company, but this list should be short and sweet – if possible, no more than three items. It has been said that a picture is worth a thousand words, so think of how your list can be portrayed visually.
Where can you be reached? A website address is a great way to direct potential customers to more detailed information about what you do. If you have a retail location, your physical address might be appropriate, however, a successful vehicle wrap gives enough information to generate interest without creating a virtual novel to read!
How can you be reached? A phone number is a must! This is the perfect place for your toll-free number or special number reserved for your wrapped vehicles from which you can track your marketing success.
When should you call WrapsForLess.com about your vehicle wrap? There is no time like the present. When you consider how much time is spent in your vehicle and how many people you could reach daily, a moving billboard just makes sense.
Why should you call WrapsForLess.com? Our knowledgeable team is ready to assist you in taking your marketing dream and making it a business-building reality. It’s a fact, Ma’m - we have the creativity and the expertise needed to ensure that your business vehicle wrap is everything you hoped it would be.